Gregory Donut Fungsi Utama: Bungkusan Donat by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 A' Design Award Tambaga in Desain Kemasan Competition Category.
TambagaKemasan· 2022
Gregory Donut Fungsi Utama: Bungkusan Donat
Client: Stora Enso China Packaging
A' Design Award Tambaga Winner in Kemasan Category
- 12,273
- Verified Award Winner
- Verify Award Status for #130936
The Design
About Gregory Donut Fungsi Utama: Bungkusan Donat
Teks Buku: Gregory Donut iyanaritu desain bungkusan mabbahang karta untu' donat iya ridagangenna selaku anrè'-anrè' ritiwi lao. Sininna karta iya paitaé makessing untu' masséddi sibawa anrè'-anrè'. Sarung na riébbu polé ri karta FBB iya matedde'é, ricoating varnish mate matte mammula-eja iya mallinrungiwi tinta, sibawa ricetak nasibawang tinta kacang kedélé grade anrè'-anrè'. Séddi struktur pattikkeng siratu sanralupu (90 derajat) mappéwangngi tau pabbungkusé mébbu bosara' sicepa'-cepa', naiya bungkusangngé weddingngi rikirimm to'do (flat). Tungke'-tungke' bosara mattampung enneng donat, na engka duwa ukurang gagang sarung iya sicoco'é untu' enneng iyaré'ga seppulo duwa (12) angka. Gambar navy blue sibawa gambar donat na gandum mappéneddingiwi budaya passellalo (sailor).
The Recognition
About the A' Design Award Tambaga
Gregory Donut Fungsi Utama: Bungkusan Donat iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Gregory Donut Fungsi Utama: Bungkusan Donat ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Gregory Donut Fungsi Utama: Bungkusan Donat mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
- Dimensions & Packaging
- Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging - Tags
- Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
- Production Technology
- All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format. - Design Challenge
- Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements. - Research
- In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture. - Inspiration
- Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
- Project Duration
- The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
- Operation Flow
- All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging
- Team Members
- Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
