Secret Behind Magic Fungsi Utama: Bungkusang Kaddera by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 A' Design Award Tambaga in Desain Kemasan Competition Category.
TambagaKemasan· 2022
Secret Behind Magic Fungsi Utama: Bungkusang Kaddera
Client: Stora Enso China Packaging
A' Design Award Tambaga Winner in Kemasan Category
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- Verified Award Winner
- Verify Award Status for #131239
The Design
About Secret Behind Magic Fungsi Utama: Bungkusang Kaddera
Teks Buku: Secret Behind Magic iyanaritu bungkusang kotta buta untu' kaddera campuru'. Gambara kotta bagiang luwaé napake garis-garis tassitujue sibawa tellu warna utama, ripasituru' bicara-bicara wettu Mondrian, nasibawang warna kartase kraft coppo lomo. Rancangeng iyaé mappalettu'i pikkirang tentang gizi tassituju sibawa mapia sicara marennung. Kotta ri lalengngé pada mupi warnana sibawa nattambahi gambara-gambara kartung untu' pammasa asseng-assengngeng jajing. Séuwaé alat pappakéka ri lalengngé mattulung-tulung tunjuk kotta ri lalengngé lettu ri sumpangngé, angkanna sininna kotta weddingngi rilappessu séddi-séddi. Papang mabbérékeng ri asengngé food contact grade sibawa dawa-dawa asengngé soy ink iyanaé ripake.
The Recognition
About the A' Design Award Tambaga
Secret Behind Magic Fungsi Utama: Bungkusang Kaddera iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Secret Behind Magic Fungsi Utama: Bungkusang Kaddera ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Secret Behind Magic Fungsi Utama: Bungkusang Kaddera mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
- Dimensions & Packaging
- Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm - Tags
- Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
- Production Technology
- All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
- Design Challenge
- Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
- Research
- Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
- Inspiration
- Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
- Project Duration
- The project started in June 2020 and launched in April 2021 Beijing, China.
- Operation Flow
- After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging
- Team Members
- Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang
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