Flora Fungsi Utama: Animasi Promosi Produk by Nan Li and Hesu Dong

Flora Fungsi Utama: Animasi Promosi Produk by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award Bessi in Desain Film, Video, dan Animasi Competition Category.

BessiFilm· 2022

Flora Fungsi Utama: Animasi Promosi Produk

by Nan Li and Hesu Dong

Client: GOODO design

A' Design Award Bessi Winner in Film Category

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Verified Award Winner

Verify Award Status for #131252

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Flora Fungsi Utama: Animasi Promosi Produk

Naskah Buku: Flora iyanaritu filma animasi hasil ciptana komputer iya ripancajiangngi untuk mappaitangngi sofa multifungsi iya risenno'i polé ri bunga-bunga iya mekkoé. Filma-éwé mappaitangngi élemén desain, ciri-ciri fungsional, katataéngngi tenaga naéwa bahang-bahang sofa-éro. Ripakéi dékonstruksi seni, komposisi gambara, cahaya, sibawa desain tema untuk mappaitangngi produk-éro polé ri maéga sulléang sibawa untuk mappalettu'i angke'na. Sininna élemén-é ripancaji ri laleng tellu diménsi, riani'masiki ri Cinema 4D, sibawa direndé ri Redshift, na komposisi paccappurenna riébbu ri Adobe After Effects. Filma-éwé ripallalengi ri Full HD, 25 frame ri sisecong.

The Recognition

About the A' Design Award Bessi

Flora Fungsi Utama: Animasi Promosi Produk iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Flora Fungsi Utama: Animasi Promosi Produk ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Flora Fungsi Utama: Animasi Promosi Produk mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Dimensions & Packaging: 1920 1080 Full HD. Frame Rate 25fps
Tags: Sofa, furniture, CGI, art, computer animation, design
Production Technology: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Research: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Project Duration: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow: This is a CG animated video.
Patents: 版权属于 COMO， 2021
Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.