BeeHacchee Fungsi Primer: Kemasan Tart by Shingo Furusho

BeeHacchee Fungsi Primer: Kemasan Tart by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2022

BeeHacchee Fungsi Primer: Kemasan Tart

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award Bessi Winner in Kemasan Category

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Verified Award Winner
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Colors

The Design

About BeeHacchee Fungsi Primer: Kemasan Tart

Teks Buku: BeeHacchee iyanaritu desain kemasan untuk tart keju madu. Kotaqe mabbentuq heksagonal na paenginni bola lebba, mabbere bentuq visual untuk konsep madue. Kemasangnge riyebbu polé ri séddi kacaq karton na sukkuru 224 mm alebbareng, 195 mm alemmeng, sibawa 44 mm ateqterreng. Karta kraf mabbere kesang santaiq na sipulung, na garis kuni ricetak ri yasé rupanna mabbere kontras. Cetak kuni ri karta kraf mangkalasi, nasaba warnaqe manuruq ri lalempeq kertaseq, jaji riyaseng séddi mitra percetakan mangkalasi anaqguru untuk mancaji hasil iya ripattujuiye.

The Recognition

About the A' Design Award Bessi

BeeHacchee Fungsi Primer: Kemasan Tart iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. BeeHacchee Fungsi Primer: Kemasan Tart ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, BeeHacchee Fungsi Primer: Kemasan Tart mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.