Voila Cool Stuff Bungkusanna Es Krim naébbu Kamal Rizk - Bold Branding

Voila Cool Stuff Bungkusanna Es Krim naébbu Kamal Rizk - Bold Branding iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2022

Voila Cool Stuff Bungkusanna Es Krim

ᨑᨗ Kamal Rizk - Bold Branding

ᨀᨒᨗᨕᨙ: Voila Dessert Shop

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

21,715

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #131926

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Voila Cool Stuff Bungkusanna Es Krim

Iyaé séttongéngé bungkusan pémméréng 9 rasa es krim, mabbukku seddi logo simbolik, laonnaé disainer marémodelé peparékkana es krim. Iyaé appaddeppeng tema baru laona mangalampa ulék rasa-rasa maélo-élo rirupanna buwa simbolik sibawa pola nektar, tipografi orisinil, siagang warna seger marélébang nappakenéi unsur-unsur disain. Disain puwaé mangalampa ulék konsép rasa makkuanéi ikon lila nataroi ri sadiyasangngi jajaran nanapéi seddi cara maélo-élo ri makarasaingnge.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Voila Cool Stuff Bungkusanna Es Krim iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Voila Cool Stuff Bungkusanna Es Krim ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Voila Cool Stuff Bungkusanna Es Krim mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Ukurang & Kemasang: Various Tapered Paper Ice Cream Containers
Tag: branding, packaging, packaging, illustration, typography, icecream, identity
Téknologi Produksi: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Tantangeng Désain: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Panélitiang: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspirasi: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Wettu Proyék: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Alur Opérasi: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Anggota Tim: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager