Tsingtao Beer Primary Function: Pakkeng Kadó Bir by Tsingtao Brewery Culture Media Co., Ltd.

Tsingtao Beer Primary Function: Pakkeng Kadó Bir by Tsingtao Brewery Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2022

Tsingtao Beer Primary Function: Pakkeng Kadó Bir

by Tsingtao Brewery Culture Media Co., Ltd.

Client: Tsingtao Brewery Culture Media Co.,Ltd.

A' Design Award Salaka Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #132955

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsingtao Beer Primary Function: Pakkeng Kadó Bir

Bir Tsingtao iyanaritu pakkeng kadó iya ripancajiyé untu' peringatan ulang taung maka-120 na merek-é. Rancanganna mattampu' telluppulo... eh, tellu bir Pilsner tradisional na ripancaji' situru' bangunan iya mabbéda-bédaé ri Qingdao. Illustrasi-é napasséddi tempa'-tempa' mabbéda ri onrongngé sibawa kebudayaang merek, mappaitangngi assisumpungeng ri yelle'na merek-é sibawa kebudayaang wanuwaé. Bola liba'na tabbuka ri duwa sisi, mallo'-mallong situru' abbotting bunga hops, iyanaritu séddi bahang bir. Bir-é ripaitang wettunna kadó kadó-é ritatabbuka. Kertas spesial iya ripaké, na ri laleng pancajingngé engka cetta UV, hot stamping sibawa embossing.

The Recognition

About the A' Design Award Salaka

Tsingtao Beer Primary Function: Pakkeng Kadó Bir iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Tsingtao Beer Primary Function: Pakkeng Kadó Bir ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Tsingtao Beer Primary Function: Pakkeng Kadó Bir iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Dimensions & Packaging: Width 276mm x Depth 90mm x Height 286mm
Tags: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Production Technology: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Design Challenge: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Research: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Inspiration: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Project Duration: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Operation Flow: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Team Members: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu