Salaka Kemasan · 2022
Idun Red Heart Juse Appel
by Evan Chen
- A' Design Award Salaka 2022 in Kemasan
- CLIENT: Lascaux Design Institute Inc.
- Estimated Number of Design Views: 26,974
- Verification code 6EA817C24F · Verify this award
Colors
About Idun Red Heart Juse Appel
Dewata ᨉᨙᨓᨈ Wettu Idun, napparentai apel bulawana. Gambar maegae napasikenroi seniman John Bauer, naala Idun nasalewangiwi napakkokkoi linoa taneng apel madecengnge. Apel ri limanna dewata nalokkai ri label botol nappacinikko juse appel mera ri lalenna label, napakanassai sipak alena ᨆᨉᨙᨌᨙᨋ᨞ appel. Tellu appel narekeng sibawa proses stamping bulawa napakanassai tellu apel bulawa naewai Dewata Wettu napakko juse.
About the A' Design Award Salaka
Idun Red Heart Juse Appel iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Idun Red Heart Juse Appel ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Idun Red Heart Juse Appel iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
- Dimensions & Packaging
- The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.
Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice. - Design Challenge
- Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
- Research
- The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
- Inspiration
- It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
- Project Duration
- This project was completed in Suzhou in November 2021.
- Operation Flow
- Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
