Shengming Shijia Primary Function: Kotak Hadiah Teh by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Primary Function: Kotak Hadiah Teh by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2022

Shengming Shijia Primary Function: Kotak Hadiah Teh

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

A' Design Award Salaka Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #133573

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Primary Function: Kotak Hadiah Teh

Shengming Shijia iyanaritu séddi kotak hadiah teh iya mappaitangngi pemandangang lokal iya massisaung sibawa budaya teh. Kotak liwenna napaompo pemandangang iya riisseng Telluq Kolang Mappacinnai Uleng, ripébbui polé ri karettasaq sibawa téknik pencétaqeng nenniya pancapeng. Warana pokoq iyanaritu biru tinta, iya mapparéngngerangngi wennié. Duwa bagéang malowang ri kotak liwenna sisaung mancaji uleng sukuq riolo naripungkaq bungkusanna. Kotak liwenna ritaringkaq polé duwa sisi, mappaitangngi cétaqeng uleng malebbu iya riatoro madécéng ri kotak lalenna. Désainna napassisaungngi séddi pemandangang tarompo lokal sibawa suasana tennang menrenna cinampeng teh.

The Recognition

About the A' Design Award Salaka

Shengming Shijia Primary Function: Kotak Hadiah Teh iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Shengming Shijia Primary Function: Kotak Hadiah Teh ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Shengming Shijia Primary Function: Kotak Hadiah Teh iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release