Ulaweng Kemasan · 2022
Xi Jiu Hanmi Pabbungkusna Tuak
by Heng Luo
- A' Design Award Ulaweng 2022 in Kemasan
- CLIENT: Laboratory and Hopeful
- Estimated Number of Design Views: 53,565
- Verification code 8437E86B73 · Verify this award
Colors
About Xi Jiu Hanmi Pabbungkusna Tuak
Xi Jiu Hanmi iyanaritu sédi désain pabbungkus untu' tuak Cina. Botolna makkéguna bentu' massagi aruwa (oktagonal) na dé' napaké botol malebu biasaé. Bentu' tutu'na riala polé ri menara saorajana wanuwa Han, na watanna botolé mappadai bélo-bélo batu jade Shuang Mao. Ri salangkanna botolé engka gambara' eppa olokolo' mala'biré: naga gawu', macang puté, manu'-manu' cella', sibawa kura-kura lotong. Botolé riébbu polé ri kaca masempo kualitasna iya risémpro' matte. Petti'na riémbos sibawa ricéta' panas mabbulu lotong, ulaweng, sibawa cella' malotong. Désainnaé mappaitangngi ada' kabudayaanna saorajana wanuwa Han.
About the A' Design Award Ulaweng
Xi Jiu Hanmi Pabbungkusna Tuak iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Xi Jiu Hanmi Pabbungkusna Tuak ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Xi Jiu Hanmi Pabbungkusna Tuak mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.
Press Kit
- Unique Properties
- Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
- Dimensions & Packaging
- The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
- Tags
- Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
- Production Technology
- The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
- Design Challenge
- The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
- Research
- Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu. - Inspiration
- The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
- Project Duration
- The project started in September 2020 in Jingdezhen and finished.
- Operation Flow
- The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
