My Moonfly Primary Function: Boks Pabbéré-béré by ShenZhen XiShang Boutique Packing Co., Ltd

My Moonfly Primary Function: Boks Pabbéré-béré by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2022

My Moonfly Primary Function: Boks Pabbéré-béré

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award Salaka Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #134176

View at A' Design Award Press Release Award Badge

Colors

The Design

About My Moonfly Primary Function: Boks Pabbéré-béré

Book Text: My Moonfly iyanaritu séddi boks pabbéré-béré iya ripancaji untu' moon cake iya ripaita ri Pésta Tangngana Séré' (Mid-Autumn Festival). Rancanana iyaé mappaita Saorajana Uleng ri caritana mitologi Cina, nasibawang bola-bola sibawa ruang-ruang iya ripancaji polé ri ukki' kertas tellu dimensi maéga lapisi. Séddi tajang ri lalenna uleng masséléng lettu' ri lapisi-lapisi iya riukki'é, mappancaji corak tajang sibawa awajing iya cédé-cédé. Boks-é mattampa' enneng moon cake sibawa séddi wadah iya mattampa' garepu sibawa piso. Ripaké kertas iya madécéng ri lingkungan, nasibawang embos sibawa cap ulaweng. Rappa'na 242 x 242 x 75 milimétér, boks-é weddingngi ritahang selaku pabbélo-bélo iya matajang ri rak iyaré'ga ri méjaé.

The Recognition

About the A' Design Award Salaka

My Moonfly Primary Function: Boks Pabbéré-béré iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. My Moonfly Primary Function: Boks Pabbéré-béré ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. My Moonfly Primary Function: Boks Pabbéré-béré iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
Dimensions & Packaging: 242x242x75mm
Production Technology: It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
Design Challenge: The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
Research: The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
Inspiration: It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
Project Duration: This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
Operation Flow: Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu