Sugar of Wagu Fungsi Pokoé: Bungkusang Kembang Gula naébbu Jie Yang

Sugar of Wagu Fungsi Pokoé: Bungkusang Kembang Gula naébbu Jie Yang iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2022

Sugar of Wagu Fungsi Pokoé: Bungkusang Kembang Gula

ᨑᨗ Jie Yang

ᨀᨒᨗᨕᨙ: Decelent

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

12,122

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #136068

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Sugar of Wagu Fungsi Pokoé: Bungkusang Kembang Gula

Naskah Bukué: Sugar of Wagu iyanaritu désaing bungkusang untuk kembang gula tradisional iya ripancajiangngé polé ri biné amaranth ri Hubei, Cina. Kembang gulaé ritu makanang has kampong tau Tujia. Kulié kertas iya matedde'é ricetta ri ces'e nappa ridalima mancaji rupa harimau, na kembang gulaé nataroi ri lame'na iya mabbulo-bulo warinnaé. Sininna warinnaé engka polé ri motif kaing sonda' Tujia sibawa risuruang polé ri tanang-tanang setempaé. Warna-warna alamiah éwié macinong'ki'i mananrasi sitau ittana, jaji bungkusangngé lisu ri alangngé. Désaingngé makkatuiwi untu' pancajiangngi wassélé daéra iya nasa'ding ri tau maéga rialli-alliangngé ri masyarakaté iya lebbi luasé.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Sugar of Wagu Fungsi Pokoé: Bungkusang Kembang Gula iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Sugar of Wagu Fungsi Pokoé: Bungkusang Kembang Gula ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Sugar of Wagu Fungsi Pokoé: Bungkusang Kembang Gula mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Ukurang & Kemasang: Length: about 15cm width: About 8cm height: About 20cm
Tag: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Téknologi Produksi: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Tantangeng Désain: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Panélitiang: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Inspirasi: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Wettu Proyék: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Alur Opérasi: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Anggota Tim: JieYang