Salaka Kemasan · 2022
Lowen Primary Function: Pambukkukeng Bir
by China Resources Snow Breweries Ltd.
- A' Design Award Salaka 2022 in Kemasan
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 27,400
- Verification code 8192D7FC95 · Verify this award
Colors
About Lowen Primary Function: Pambukkukeng Bir
Lowen iyanaritu séddi désaing pambukkuk untu' séddi rangkaiang bir. Iyaé désaingngé napaddéppungengngi gambara' péna, seni mezzotint sibawa illustrasi tatto jalanang. Bentu' geometri sibawa warna macakka nappasengngi rupa-rupa rasana, muttamana raspberry, ceri sibawa Weissbier, jaji tungke' varian weddingngi riissengngi masiga sibawa langsung. Illustrasié napassiléngngangngi gambara' liar sibawa alusu' untu' pancajiwi éfé' visual makessing sibawa karaktere' sosial. Kaléngngé ripaddupai polé aluminium na botolo'é ripaddupai polé kaca. Séddi prosés paccéta' madéceng napatette' tungke' gambara' macinnong sibawa matarettu.
About the A' Design Award Salaka
Lowen Primary Function: Pambukkukeng Bir iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Lowen Primary Function: Pambukkukeng Bir ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Lowen Primary Function: Pambukkukeng Bir iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Dimensions & Packaging
- 70 mm x70 mm x17 mm
- Production Technology
- The can is made of aluminum and the bottle is made of glass.
- Design Challenge
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Inspiration
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- Project Duration
- The project started in 2020 and finished in March, 2022.
- Operation Flow
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
