Li Beer Pakkemasang Bir naébbu China Resources Snow Breweries

Li Beer Pakkemasang Bir naébbu China Resources Snow Breweries iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Ulaweng ri Katégori Kompétisi Desain Kemasan.

UlawengKemasan· 2022

Li Beer Pakkemasang Bir

ᨑᨗ China Resources Snow Breweries

ᨀᨒᨗᨕᨙ: China Resources Snow Breweries

Pammènangngé A' Design Award Ulaweng ri Katégori Kemasan

61,282

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #136752

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Li Beer Pakkemasang Bir

Li iyanaritu séddi rancangan pakkemasang pammasé untu' bir. Botolo' kacana mala bentu'na polé ri botolo' tana Shuang-Er-Ni-Yu iya rilolongengngé ri onrong budaya Yangshao. Ukirang ri tompo'na pada-padai bombang uwai tradisional sibawa garis-garis balé. Teknik embossing ripakéi ri pakkemasangngé, nasaba' iyaro tekstur'na weddingngi rirasa narékko rigéssa. Gambara' magello sibawa aksara riolo natambaiwi rasa sejarahna. Pakkemasangngé ribuka sibawa massapé' segel ri yasé'na. Iyaé rancangangngé pakalebbirengngi sejarah pammulanna abbureng bir ri Cina sibawa resep tradisional Cina iya ripakéé untu' bir ri lalenna.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Li Beer Pakkemasang Bir iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Li Beer Pakkemasang Bir ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Li Beer Pakkemasang Bir mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Ukurang & Kemasang: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Téknologi Produksi: The bottle is made of glass.
Tantangeng Désain: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Panélitiang: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspirasi: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Wettu Proyék: The project started in 2020 and finished in June, 2021.
Alur Opérasi: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.