KGI Bank Website Bank by Frog Singapore is a highly esteemed winner of the very prestigious 2022 A' Design Award Bessi in Désain Situs Wéb sibawa Wéb Competition Category.

BessiWéb· 2022

KGI Bank Website Bank

by Frog Singapore

Client: frog Singapore

A' Design Award Bessi Winner in Wéb Category

15,038

Verified Award Winner

Verify Award Status for #136784

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About KGI Bank Website Bank

KGI Bank iyanaritu website mabbiasa (responsive) iya ripakéna untu' séddi bank iya mattama' eppa anak perusahaan ri lalenna. Website-éwé mappaitangngi asengeng korporat sibawa ritel ri laleng séddi pengalaman iya masséuwa. Konsép visual iya ripakasitta'é wékkasiwi para pelanggang untu' pole mitai iya maéga rupa-rupanna bank-éwé sitonrong-tonrong. Mikro animasi napaddupai keterlibatan emosional ri laleng interaksi biasa-biasa. Tomboloq aksi sibawa alat-alat iya biasa ripaké ripasideppé' untu' madukungngi tahapeng iya maéloé rimonro. Navigasi iya ripakaraja mabbéré tuntungeng iya malamma-lamma ri tengngana bagiang-bagiang anak perusahaan-é. Antarmuka pengguna-éwé ripancaji ri laleng Figma.

The Recognition

About the A' Design Award Bessi

KGI Bank Website Bank iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. KGI Bank Website Bank ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, KGI Bank Website Bank mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimensions & Packaging: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Tags: User Experience, User Interface Design, Design System, Website, Responsive
Production Technology: The user interface of this website was designed in Figma.
Design Challenge: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Research: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiration: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Project Duration: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Operation Flow: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Team Members: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Image Credits: frog Singapore, 2022