Lay's Smiles Campaign Fungsi Utama: Kemasan Anrè by PepsiCo Design and Innovation

Lay's Smiles Campaign Fungsi Utama: Kemasan Anrè by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2022

Lay's Smiles Campaign Fungsi Utama: Kemasan Anrè

by PepsiCo Design and Innovation

A' Design Award Tambaga Winner in Kemasan Category

24,636

Verified Award Winner

Verify Award Status for #137247

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Smiles Campaign Fungsi Utama: Kemasan Anrè

Teks Buku: Kampanye Lay's Smiles iyanaritu désain kemasan anrè iya ripaentengngé ri Rusia. Rupa tau iya macawa battowaé iyanaritu unsuru visual utama ri tungke' kemasan. Kemasanna tetteng mattahang idéntitas visual Lay's iya engkaénna sibawa tanra-tanra warna iya mappaita rasa produk-é. Bantuang iya riwérékengngé lao ri Program Passikaseyangeng (Friendship Program) polé ri Best Buddies Foundation napaitato ri kemasan-éro. Séddi ruble riwérékeng lao ri program-éro polé ri tungke' kemasan iya rialéé. Cinna-na iyanaritu untu' mabbagi pasang-pasang iya mappunnaiyé nilai positif enrengngé mappaitangngi mereka éro selaku mereka iya mappunnaiyé tujuang.

The Recognition

About the A' Design Award Tambaga

Lay's Smiles Campaign Fungsi Utama: Kemasan Anrè iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Lay's Smiles Campaign Fungsi Utama: Kemasan Anrè ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Lay's Smiles Campaign Fungsi Utama: Kemasan Anrè mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Inspiration: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Read the Press Release