Ulaweng Kemasan · 2022
Pepsi New Year 2022 LTO Kaleng Inungeng
by PepsiCo Design and Innovation
- A' Design Award Ulaweng 2022 in Kemasan
- Estimated Number of Design Views: 41,571
- Verification code 2500824339 · Verify this award
Colors
About Pepsi New Year 2022 LTO Kaleng Inungeng
Pepsi New Year 2022 LTO iyanaritu séuwa rangkaian enneng kaleng inungeng edisi terbatas iya riébbué untu' musim maraja pesta timo'é. Iyaro kaleng-kalengngé ripallebbangngi ri Rusia selaku bagéang polé ri kampanye merek musiman. Gamba'-gamba' mappésta-péstaé riattujuang untu' cocok ri sininna wettu maraja pestaé, iya paccappurengngé ri Taung Baru. Iyaro desainna napalebbangi towi merekna liwenna kemasangngé lalo fitur interaktif. Weddingngi pabbelli-pabbellié scan QR code ri tungke' kalengngé pakéi smartphone untu' lettu' ri promosié, muttama'ni kasempatang untu' cawu hoodie sibawa kaos edisi terbatas iya macahayaé.
About the A' Design Award Ulaweng
Pepsi New Year 2022 LTO Kaleng Inungeng iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Pepsi New Year 2022 LTO Kaleng Inungeng ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Pepsi New Year 2022 LTO Kaleng Inungeng mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.
Press Kit
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
