Middle of Nowhere Primary Function: Halaman Kasalang Website by Yijia Xie

Middle of Nowhere Primary Function: Halaman Kasalang Website by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Salaka in Désain Situs Wéb sibawa Wéb Competition Category.

SalakaWéb· 2022

Middle of Nowhere Primary Function: Halaman Kasalang Website

by Yijia Xie

Client: IBM Research

A' Design Award Salaka Winner in Wéb Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Middle of Nowhere Primary Function: Halaman Kasalang Website

Middle of Nowhere iyanaritu séddi halaman kasalang 404 iya ripancajiyé untu' website organisasi panynyilé. Séddi halaman 404 mompo' narékko webpage iya rielloriyé dé' engka, na iyaé rancangang mappancaji wettu iyaro mancaji séuwa élokang lao ri onrong-onrong ripakkuwaé ri ati. Onrong-onrong iya ripaitangngé napancaji ri séddi jaringang adversarial generatif, séddi model pakkéngkérang mesin iya ripaddiajarangngé ri sebbu-sebbuna gambara' onrong tongeng polé ri sininna linoé. Wassélé'na iyanaritu onrong-onrong iya dé'é engkana ri kégi-kégi. Iyaé halamangngé ripatettong selaku website iya mattutu, na tujuwanna iyanaritu mancaji atallennge' ri onlainé mancaji tennang sibawa maéngngi paélo.

The Recognition

About the A' Design Award Salaka

Middle of Nowhere Primary Function: Halaman Kasalang Website iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Middle of Nowhere Primary Function: Halaman Kasalang Website ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Middle of Nowhere Primary Function: Halaman Kasalang Website iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie