Hocan Healthy Identitas Perusahaan naébbu Guangzhou Cheung Ying Design Co. Ltd.

Hocan Healthy Identitas Perusahaan naébbu Guangzhou Cheung Ying Design Co. Ltd. iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Tambaga ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

TambagaGrafis· 2022

Hocan Healthy Identitas Perusahaan

ᨑᨗ Guangzhou Cheung Ying Design Co. Ltd.

ᨀᨒᨗᨕᨙ: Guangzhou Cheung Ying Design Co., Ltd.

Pammènangngé A' Design Award Tambaga ri Katégori Grafis

12,489

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #137537

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Hocan Healthy Identitas Perusahaan

Hocan Healthy iyanaritu identitas perusahaan iya ripancajiwi untuk mérek produk téknologi kaséhatang hidrogén sibawa oksigén. Logo-é mpaccei molékul hidrogén lettu ri bentuk bulu' iya masero. Bentuk positif sibawa négatif mappaita pergentiang ri tengngana uwai sibawa hidrogén, enrengngé mappannessai lili'-lili' usaha na mérek-é. Warna bilu téknologi ripaké selaku warna pokok, ripaddupangeng sibawa modélisasi tigi dimensi. Logo-é weddingngi mallureng ri tengngana wentuk duwa dimensi sibawa tellu dimensi ri laleng mabbéda-béda bahang sibawa proses, namun tette' riissengngi. Sistém visual-é ripancaji ri laleng format vektor untu' média cétta sibawa digitala.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Hocan Healthy Identitas Perusahaan iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Hocan Healthy Identitas Perusahaan ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Hocan Healthy Identitas Perusahaan mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
Ukurang & Kemasang: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tag: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Téknologi Produksi: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Tantangeng Désain: The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
Panélitiang: According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
Inspirasi: Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
Wettu Proyék: The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
Alur Opérasi: The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
Anggota Tim: Creative Director: Zhiji Dong
Designer: Lu Gu