Jing Yin Li Reppa Utama: Desain Identitas Merek naébbu Sxdesign

Jing Yin Li Reppa Utama: Desain Identitas Merek naébbu Sxdesign iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Tambaga ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

TambagaGrafis· 2022

Jing Yin Li Reppa Utama: Desain Identitas Merek

ᨑᨗ Sxdesign

ᨀᨒᨗᨕᨙ: Jing Yin Li

Pammènangngé A' Design Award Tambaga ri Katégori Grafis

15,562

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #137545

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Jing Yin Li Reppa Utama: Desain Identitas Merek

Teksi Buku: Jing Yin Li iyanaritu identitas merek iyya ripancajiwi untu' merek pabbersi sibawa pemeliharang pakéang ri pasa' Cina. Logo-éro ripab'baung polé ri bentu' geometri iyya masederhana, sulapa' eppa sibawa sepere' bunder, iyya ritata ri eppa laris. Tellu laris ripancajiwi huruf J, Y, sibawa L, iyanaritu inisial polé aseng merek-éro. Bentu'-bentu'éro ritata sibawa mateppe' na simetris untu' mappaita katutui sibawa kamasse'. Warna merek-éro ritata mabbalabbang polé ri wara mangiweng sibawa wara ungu, na mappasangreng lao ri porselen tradisional Cina sibawa parabbo kayu cendana cella'. Logo-éro tette' mancaji lélé wettu ripakéi ukuran minimal 6 x 12 milimeter.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Jing Yin Li Reppa Utama: Desain Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Jing Yin Li Reppa Utama: Desain Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Jing Yin Li Reppa Utama: Desain Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Ukurang & Kemasang: Minimum size of logo: 6mmx12mm
Tag: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Téknologi Produksi: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Tantangeng Désain: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Panélitiang: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Inspirasi: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Wettu Proyék: July to November, 2021, at Beijing, Shenzhen
Alur Opérasi: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Paténg: Sxdesign
Anggota Tim: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Krédit Gambar: Sxdesign