Love is Invisible Pangngempong by En Ke is a highly esteemed winner of the very prestigious 2022 A' Design Award Salaka in Desain Kemasan Competition Category.
SalakaKemasan· 2022
Love is Invisible Pangngempong
by En Ke
Client: Super Joey Foundation
A' Design Award Salaka Winner in Kemasan Category
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- Verified Award Winner
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The Design
About Love is Invisible Pangngempong
Diskriminasi lao ri tau Asia mappara tongeng ri U.S. wettu pandemi. Konsep deseng Love is Invisible mattengngang sibawa konsep toleransi ue ri ada tongeng Asia, napacinikang kasiasinna alena tau tania tappakita, naiyyanaritu makkullé maggaukang diskriminasi sibawa mappakanré hadangngang. Love Is Invisible iyaréga gau kesejahteraan masyarakat nariluncurengngi Super Joey Foundation ri madécéngiwi 20 kota ri seddiwi negara. Tim Tsddesign nadeseng kaos T-shirt sibawa bungkusan napassulei tomatoa sukarelawan maccammacca rase ri seddiwi negara, makkeda koleksi Love is Invisible.
The Recognition
About the A' Design Award Salaka
Love is Invisible Pangngempong iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Love is Invisible Pangngempong ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Love is Invisible Pangngempong iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities in the United States in 2022. The Super Joey Foundation is dedicated to childhood cancer care and calls attention to this particular group. Tsddesign team created T-shirts and packaging designs based on this, in the United States, young volunteers of different races and skin colors will wear the 'Love is Invisible' series of products to promote this concept in public welfare activities.
- Dimensions & Packaging
- Outer packaging specifications: cylinder diameter 12cm, height 25cm
- Tags
- About love, Asian culture, blue and white porcelain, water, invisible.
- Production Technology
- Cylindrical paper outer packaging, pure cotton clothing
- Design Challenge
- With the unique water pattern in Asian culture, combined with the artistic expression of blue and white porcelain, it can naturally express the English font of "love is invisible".
- Research
- Research for advocacy against Asian discrimination: 1. How to find resonance in Eastern and Western cultures? 2. How to express the concept of "love" that can be recognized in both Eastern and Western cultures? 3. The study of artistic expression.
- Inspiration
- Due to Covid-19, discrimination against Asians has increased in the United States. The design idea of Love is Invisible is specially based on the concept of 'water tolerance' in Asian culture to show that love between people is invisible and can eliminate discrimination, to eliminate barriers. Funds from the sale of this product will be used to care for children with cancer in the United States.
Super Joey Foundation firmly believes that love is invisible, and no child should fight cancer alone! - Project Duration
- Creation time and place: July 2021 to December 2021 Los Angeles, California, USA
- Operation Flow
- Shape the cotton-printed T-shirt coupons into circles and put them in a cylindrical outer package for easy portability. Meanwhile, the square carton is the container for the cotton hoodie.
- Team Members
- Creativity and Design: KE,EN
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