Roundooze Chickpea Snack Fungsi Utama: Kamasang Cemilang by Salvita Bingelyte

Roundooze Chickpea Snack Fungsi Utama: Kamasang Cemilang by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2022

Roundooze Chickpea Snack Fungsi Utama: Kamasang Cemilang

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Tambaga Winner in Kemasan Category

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Colors

The Design

About Roundooze Chickpea Snack Fungsi Utama: Kamasang Cemilang

Teks Buku: Roundooze Chickpea Snack iyanaritu desain kamasang untuk kacang chickpea ritunu. Range-na malingkovi aruwa rasa, ennung manis sibawa duwa mangasi. Rasa manis ripasitujui ri lataq mawarna cella', na rasa mangasi ri lataq mawarna kalabu. Séuwa senyum iya riala polé ri logo Roundooze mappéntu gaya visual-na. Tungke' pouch mappunnai jendéla die cut iya majjujung mata sibawa timu, nasaba kacang chickpea-é weddingngi riita ri wettu dé'pa nariaseng. Font iya simplé sibawa cella'-warna iya sikedi' tette' pattujungngi tappa'na malolo sibawa mappéneddigi. Tungke' pouch battowa 145 mm sibawa tanré 210 mm.

The Recognition

About the A' Design Award Tambaga

Roundooze Chickpea Snack Fungsi Utama: Kamasang Cemilang iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Roundooze Chickpea Snack Fungsi Utama: Kamasang Cemilang ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Roundooze Chickpea Snack Fungsi Utama: Kamasang Cemilang mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)