Meiyitian Kemasang Cerdas by Chong Peng is a highly esteemed winner of the very prestigious 2022 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2022

Meiyitian Kemasang Cerdas

by Chong Peng

Client: Yili Group

A' Design Award Tambaga Winner in Kemasan Category

12,685

Verified Award Winner

Verify Award Status for #139341

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Kemasang Cerdas

Meiyitian iyanaritu desain kemasang cerdas iya passiwalengngi kemasang tacetak’e lao ri linoq bere maya sibawa merek. Kemasang’e ritiwi karakter duwadimensi sibawa tellu dimensi iya mappoleng ri jubir merek’e, mabbentu maskot merek. Konsumen’e massikang karakter’e sibawa aplikasi hp na muttama ri linoq maya iya ripancajiwi ri merek’e. Ri laleng linoq maya’e, riappoleang gemme interaktif sibawa sistem kustomisasi wenno boneka, sibawa wanuwang weddigngi rilaokeng. Akkattana iyanaritu untu mappancaji assisikeng iya lebbi masero ri wettengeng merek’e sibawa konsumen iya maloloE.

The Recognition

About the A' Design Award Tambaga

Meiyitian Kemasang Cerdas iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Meiyitian Kemasang Cerdas ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Meiyitian Kemasang Cerdas mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team