Salaka Kemasan · 2022
Granovita Fungsi Utama: Bungkusang Granola
- A' Design Award Salaka 2022 in Kemasan
- CLIENT: Sot B&d
- Estimated Number of Design Views: 31,653
- Verification code 92B15DC8E9 · Verify this award
Colors
About Granovita Fungsi Utama: Bungkusang Granola
Book Text: Granovita iyanaritu rancangang bungkusang untu' granola. Séddi kaddo karadduse' nasulléiwi kanttong maleppe' iya biasa ripaké untu' séréal, iya mabbéréngngi akontroloreng lebbi maéga ri laleng pékkugi appaissengeng iyaro barang-baranngé ri rak-é. Tampe' makasara' polé ri karadduse'é napporo témana atuwong madising. Gambara' buwa-buwa sibawa wija-wija iya manessai rasana tungke'-tungke' varietas. Ikon, uru'-urusu' iya mappaissengeng sibawa warenna iya macakka mapparékengngi séddi pappaseng iya madécéng. Karadduse'é weddingngi ricompos, jaji solusiéwé tette' mabéla ri lingkungangngé nenniya masampo elli'na. Tungke'-tungke' kaddoé lebba'na 160 sibawa 120 sibawa 40 millimeter.
About the A' Design Award Salaka
Granovita Fungsi Utama: Bungkusang Granola iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Granovita Fungsi Utama: Bungkusang Granola ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Granovita Fungsi Utama: Bungkusang Granola iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- Dimensions & Packaging
- 1 boxes 160mm x 120mm x 40mm
- Tags
- Granola, Granola packaging, Fruit Granola, Ukraine
- Production Technology
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- Design Challenge
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- Research
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- Inspiration
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- Project Duration
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- Operation Flow
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
