Hightail Pabbungkusang by Angela Spindler

Hightail Pabbungkusang by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2022

Hightail Pabbungkusang

by Angela Spindler

Client: Depot Creative

A' Design Award Bessi Winner in Kemasan Category

13,810

Verified Award Winner

Verify Award Status for #139774

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hightail Pabbungkusang

Agensi narekko ditugaseng mammula mappakalebbireng aseng merek, gaya ada, identitas visual sibawa desain pabbungkusang majeppu aksesoris helm motor to baru. Brief-e engka kriteria mabela-bela: pabbungkusang-e kuwa mangkasiri orowane sibawa makkunraie, bole napakai ulena, majeppu pangecokki produk to malampe' sibawa malampe' mappimangeiko ongkos pengiriman. Kantong film to mapila lapisan to mangelli sibawa to tannia tongeng nadesain mammula mappenrui sieddi'na paelluna klien-e, sibawa mupo isina mupo to diparellui sipammellie majeppu pateppa sibawa lari': produk-e, clip passambungeng, spacer sibawa brosur cara pakai.

The Recognition

About the A' Design Award Bessi

Hightail Pabbungkusang iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Hightail Pabbungkusang ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Hightail Pabbungkusang mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Dimensions & Packaging: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Tags: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Production Technology: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Design Challenge: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Research: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Inspiration: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Project Duration: 2017-2019, Sydney Australia
Operation Flow: Simple tear apart packaging with a zip lock closure for reuse.
Team Members: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator