Alpine Sprout Fungsi Utama: Kamasang Tee Uddani naébbu Jie Yang

Alpine Sprout Fungsi Utama: Kamasang Tee Uddani naébbu Jie Yang iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2022

Alpine Sprout Fungsi Utama: Kamasang Tee Uddani

ᨑᨗ Jie Yang

ᨀᨒᨗᨕᨙ: Decelent

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

13,811

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #140005

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Alpine Sprout Fungsi Utama: Kamasang Tee Uddani

Teks Buku: Alpine Sprout iyanaritu desain kamasang untuk tee uddani nu tuwo ri Wufeng County, Provinsi Hubei, Cina. Tee iyaro tuwo ri bulu-bulu tanré sibawa bébba-bébba, nasaba iyaro maéga déceng untuk maccowa daung-daunna. Bentu abstrak polong bulu tanré sibawa aksara Cina mupaita ri saliweng kotta untuk mappaitangngi persekitaran patuwo iya masukkara sibawa jama-jamang tau maccowa tee. Pola tattimbang sibawa tallelleng ri sisi kotta mappéngngerangngi lalang tee-jarang riolo. Karton iya wedding maroddo mébbu kotta ri saliweng, na sompo pepe' iya wedding maroddo mattaro tee ri lalengna.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Alpine Sprout Fungsi Utama: Kamasang Tee Uddani iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Alpine Sprout Fungsi Utama: Kamasang Tee Uddani ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Alpine Sprout Fungsi Utama: Kamasang Tee Uddani mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Ukurang & Kemasang: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Tag: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Téknologi Produksi: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Tantangeng Désain: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Panélitiang: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspirasi: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Wettu Proyék: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Alur Opérasi: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Anggota Tim: JieYang