Shadlee Primary Function: Bungkusanna Uwae Buah by Mohammadreza Eslamparast

Shadlee Primary Function: Bungkusanna Uwae Buah by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2022

Shadlee Primary Function: Bungkusanna Uwae Buah

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award Salaka Winner in Kemasan Category

29,845

Verified Award Winner

Verify Award Status for #140099

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Primary Function: Bungkusanna Uwae Buah

Shadlee iyanaritu séri bungkusanna uwae buah iya ripancaji untu' aruwa rasa buah, muttama' nanas, pao sibawa ceri makecci'. Tungke'-tungke' kartong-na maloppona 45 mm, malebbo'na 45 mm na matanré 130 mm. Gambara'-gambara'-na rilukka' ri lima pale' ri laleng gaya kubismé, nainappa rilos sibawa ripasukku' ri komputer. Warna maleppe' iya ripaké nasaba' carana macetta' flexography dé' napallalo gradasi. Tungke'-tungke' bungkusan-na mappaita rupa fantasi sibawa detaile' pada-pada daung, buah, alaéng musi' iyaré'ga barang-barang olahraga. Warnana tungke'-tungke' bungkusan-na siseng sibawa rasana.

The Recognition

About the A' Design Award Salaka

Shadlee Primary Function: Bungkusanna Uwae Buah iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Shadlee Primary Function: Bungkusanna Uwae Buah ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Shadlee Primary Function: Bungkusanna Uwae Buah iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.