Broken Top Brewing Co Craft Beer Fungsi Utama: Pabbungkusu Inungeng naébbu Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Fungsi Utama: Pabbungkusu Inungeng naébbu Jackie Jiabei Jiang iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2022

Broken Top Brewing Co Craft Beer Fungsi Utama: Pabbungkusu Inungeng

ᨑᨗ Jackie Jiabei Jiang

ᨀᨒᨗᨕᨙ: BrokenTop Brewing Co

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

11,369

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #140639

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Broken Top Brewing Co Craft Beer Fungsi Utama: Pabbungkusu Inungeng

Teks Buku: Broken Top Brewing Co Craft Beer iyanaritu desain pabbungkusu inungeng iyya ripancajiki untu' merek bir kraf skala mabiccu iyya mebbui IPA sibawa pilsner. Pola gambara'na terinspirasi polo' mainang jaman riolo. Séuwa logo tarpadu iyya nyisiu' sibawa skema warna ri tungke' lini produk sibawa masséddi sibawa pola untu' pancajiki ilusi visual. Kaleng-kalengna ribuwatengngi polé ri aluminium biru, iyya risesuaikangngi narapii warna biru tua (navy) iyya jarang riolo ri kaleng aluminium. Pencetakan ink-jet super cepa' sibawa lapisang tinta puti pancajiki gambara' lebbi maccarra'. Kaleng standar 211 body na wedding tampung 12 ons.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Broken Top Brewing Co Craft Beer Fungsi Utama: Pabbungkusu Inungeng iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Broken Top Brewing Co Craft Beer Fungsi Utama: Pabbungkusu Inungeng ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Broken Top Brewing Co Craft Beer Fungsi Utama: Pabbungkusu Inungeng mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Ukurang & Kemasang: standard 211 body diameter can for 12oz beverage
Tag: packaging, craft beer, beverage, beverage packaging, can, aluminum
Téknologi Produksi: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Tantangeng Désain: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Panélitiang: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspirasi: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Wettu Proyék: Project started in early 2021 and finished in late September 2021 in New York City.
Alur Opérasi: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Anggota Tim: Jackie Jiabei Jiang
Krédit Gambar: Not applicable