Kellipops Pakéng by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2023

Kellipops Pakéng

by Antonia Skaraki

Client: Viap

A' Design Award Bessi Winner in Kemasan Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kellipops Pakéng

Kasenengngé; Temmakkongngangngi; Coklat siagang settong. Cinnai-i Charlie siagang The Chocolate Factory. Aga rupa essona rilalengé? Permen coklate nalettu makkada ri kulitna siagang kamallaéngngé luar biasa, majama ri seddengmu, mangolo mangalaki makkajangngang majama siagang pasiama. Ri olo, designer ciniki nappanessa mellalui imajinasinna siagang nangerangnge nagedebbo. Naciniki mellalui kulitna siagang nasuressu ri sumangéé. Nappanessa nasieréki. Siagang suranna, anatominna, elemen urang, siagang warna intens gellu' temmakkongngangngi tanpa lésséngngé.

The Recognition

About the A' Design Award Bessi

Kellipops Pakéng iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Kellipops Pakéng ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Kellipops Pakéng mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Dimensions & Packaging: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tags: Rebranding, packaging design, snack, chocolate snack
Production Technology: Plastic Doypack
Inspiration: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Project Duration: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Team Members: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas