Meer Pakking Kopi Ceppareng by Masoud Najafi Amirkiasar

Meer Pakking Kopi Ceppareng by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2023

Meer Pakking Kopi Ceppareng

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #141887

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meer Pakking Kopi Ceppareng

Desaing pakking produk baruénna ri pasara déna magau seni desaing mawangji, tapi magau naissenggi atinna pelanggangngé sibawa matténgngangngi ri rak malawan kompetitoré. Rilaleng pangissengeng purasié, desaing pakking Meer naalaiwi tekstur produk jajina makkaléppiri ilustrasi namalebbiyangngi sibawa maengkalingai maéganana inrénge' sipada manre kopi magauwé. Makkuniro namarennuna, tata letak sibawa ukurang font dé labiasaé maégaué massissengngi petariki konsumen makkeda ri produkna. Desaing purasié rialléwi sibawa pangaharapa naperubai seriusu ri raka minuman ri toko-toko maégaué.

The Recognition

About the A' Design Award Tambaga

Meer Pakking Kopi Ceppareng iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Meer Pakking Kopi Ceppareng ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Meer Pakking Kopi Ceppareng mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020