Shuang Gou Sheng Fang Kemasan Anu Mangenre Alkohol by Yunlin Dai, Chenchen Li and Ruidong Hua is a highly esteemed winner of the very prestigious 2023 A' Design Award Tambaga in Desain Kemasan Competition Category.
TambagaKemasan· 2023
Shuang Gou Sheng Fang Kemasan Anu Mangenre Alkohol
by Yunlin Dai, Chenchen Li and Ruidong Hua
Client: Jiangsu Shuanggou Distillery Co., Ltd
A' Design Award Tambaga Winner in Kemasan Category
- 19,185
- Verified Award Winner
- Verify Award Status for #141984
The Design
About Shuang Gou Sheng Fang Kemasan Anu Mangenre Alkohol
Shuang Gou Sheng Fang iyanaritu desain kemasan untu' arak Cina. Kemasang iyaé mattaro duwa boto' tassiala. Boto' bawang ri yasé' mattaro arak sibawa kandungeng alkohol 68 persen, na boto' battowaé ri yawa mattaro arak sibawa kekuatang sedang. Tungke' boto' weddingngi rinikmati' alé-alé, iyaré'ga iya duwa arak-éro weddingngi rica'-rica' sibawa bebasa untu' mébbu rasa-rasa iya mabbédaé. Duwa tongko' iya ripakéngngé bahang ABS sibawa PE ripolé nasang riappoléang emas rosa, sibawa ripasiéwa'na sibawa gembo', iya nakkéwangngé bocoro' sibawa mébbui bélabélana ripakke lebbi macoppo'. Kotta'é sibawa boto'-boto'é riréngngeréngngi sibawa bentu' galung-galung iya nasukku'i pole ri atapu bola-bola distileri tomatoare.
The Recognition
About the A' Design Award Tambaga
Shuang Gou Sheng Fang Kemasan Anu Mangenre Alkohol iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Shuang Gou Sheng Fang Kemasan Anu Mangenre Alkohol ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Shuang Gou Sheng Fang Kemasan Anu Mangenre Alkohol mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
- Dimensions & Packaging
- Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。 - Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques. - Design Challenge
- The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability. - Research
- In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development. - Inspiration
- During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
- Project Duration
- 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu. - Operation Flow
- The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life. - Team Members
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua
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