Guo Nian Hao Pabbungkuseng naébbu Xiaohongshu

Guo Nian Hao Pabbungkuseng naébbu Xiaohongshu iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2023

Guo Nian Hao Pabbungkuseng

ᨑᨗ Xiaohongshu

ᨀᨒᨗᨕᨙ: Xiaohongshu

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

10,582

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #142120

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Guo Nian Hao Pabbungkuseng

Kotak hadiah taung baruwa 2022 Xiaohongshu mabbela daripada legendanna festival musim semi. Maruangi tradisina to matoanna, Xiaohongshu assediaki setteng bedanna Cahaya, Suara, siagang Meraé. Hadiang narekko lampu benni camping, Halli Galli, amplop meraé, siagang buku kalender meraé mawakkilingko Xiaohongshu. Kotak hadiang è mappasisiolai ceritana legenda tellung barang hadiang, maggaukangko cara desain baruwa mabbicara budaya tradisionalé. Muégaui mengkalingkai pangnganjareang mabbicaraéngngi Taung Baru Cina siagang mappaturusi warisan budaya angngé generasi baruwa.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Guo Nian Hao Pabbungkuseng iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Guo Nian Hao Pabbungkuseng ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Guo Nian Hao Pabbungkuseng mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Ukurang & Kemasang: Width 345mm* Depth 285mm* Height 100mm
Tag: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Téknologi Produksi: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Tantangeng Désain: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Panélitiang: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Inspirasi: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Wettu Proyék: The project was launched in Shanghai in JAN 2022.
Alur Opérasi: Gifts could only be found after tearing off the riddle sealed on the cover.
Anggota Tim: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Krédit Gambar: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu