Salaka Kemasan · 2023
Nianfenyuanjiang Gu3o Pakkémasang Rinung Malango
by Jinhui Liang, Keyong Dong and Rui Wu
- A' Design Award Salaka 2023 in Kemasan
- CLIENT: Anhui Gujing Distillery Co. Ltd
- Estimated Number of Design Views: 29,690
- Verification code 32909A170D · Verify this award
Colors
About Nianfenyuanjiang Gu3o Pakkémasang Rinung Malango
Gu30 iyanaritu botolo ridésain untu' baijiu, séddi rinung malango tradisional pole ri Cina. Iyaé désainna napatteru' lini produk Nianfenyuanjiang sibawa najagai bentu' botolo puraé mattette' enrengngé motif naga-é. Iyaé botolo-é riébbu pole ri sarin, séddi bahan macahaya sibawa maccéno, nasaba' makkuannanaro tékstur naga riukiré leb-bi manessa ripaita sibawa uwai ri lalenna leb-bi magampang riita. Kaca, palasti', akrili' sibawa karettasa' ripaké ri lalenna pakkémasangnge. Unsur-unsur karajaangngé napparéngngerangi sejara malampé'na pabbuang rinung-é. Iyaé désainna mattujuang untu' patettongngi produk-é ri lapisang premium ri pasa'na baijiu-é.
About the A' Design Award Salaka
Nianfenyuanjiang Gu3o Pakkémasang Rinung Malango iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Nianfenyuanjiang Gu3o Pakkémasang Rinung Malango ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Nianfenyuanjiang Gu3o Pakkémasang Rinung Malango iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
- Dimensions & Packaging
- Width 15.4cm x Depth12cm x Height 28.5cm
- Tags
- Baijiu, spirit, packaging
- Production Technology
- glass, plastic, acrylic, paper
- Design Challenge
- The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
- Research
- Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
- Inspiration
- This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
- Project Duration
- from 2021 to 2022, Bozhou City, Anhui Province, China
- Operation Flow
- The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
