Jiang Hu Kemasan Inuman Beralkohol by Wei Li

Jiang Hu Kemasan Inuman Beralkohol by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2023

Jiang Hu Kemasan Inuman Beralkohol

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award Bessi Winner in Kemasan Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Kemasan Inuman Beralkohol

Jiang Hu iyanaritu desain kemasan untuk huang jiu, uwae anggoro' beppa tradisional Cina. Cappa' botolo'na mabbeppa loppo ke'de'na weddi ripakei selaku pamati' seppe', sibawa weddito ripasenneng mancaji gelasa' ininung. Botolo'e ratesi' waraninna, sitinaja sibawa abiasang ininung biasae. Kadera' assaleng ripancajiwi polai busa, teddong kertasa', jaji kadera' iyaro tongenna mengatiwi botolo'e ri wettu palettu'na. Gambaraka'na mala tema tanra-tanra Cina riolo, sibawa mabbicaraiwi atuwong tosilotta pedang. Akkatta pallakuna iyanaritu untu' mabbereangngi wanuang mabbaru lao ri parimeng iyaro riolopa.

The Recognition

About the A' Design Award Bessi

Jiang Hu Kemasan Inuman Beralkohol iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Jiang Hu Kemasan Inuman Beralkohol ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Jiang Hu Kemasan Inuman Beralkohol mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei