Vivo X80 Kampanye Iklan Saliweng Bola by Output

Vivo X80 Kampanye Iklan Saliweng Bola by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award Salaka in Desain Periklanan, Pemasaran, dan Komunikasi Competition Category.

SalakaPeriklanan· 2023

Vivo X80 Kampanye Iklan Saliweng Bola

by Output

Client: Output

A' Design Award Salaka Winner in Periklanan Category

561,088
Verified Award Winner
Verify Award Status for #142549

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Kampanye Iklan Saliweng Bola

Vivo X80 iyanaritu séddi kampanye iklan ri saliweng iya riébbué untu' mappromosikangngi séddi séri smartphone. Tenniya layar 3D dé'é napparellu kacamata iya ritaroé matanré ri séddié bola, kampanyeéwé makkégunai layar tana loppo iya ritaroé mattaru ri tanaé, nasaba weddingngi sining pakkita mitai pole ri onrong macawé'é. Lise'na risusung ri pitu babak sibawa purani ripitang ri Shenzhen sibawa Xian. Duwa radar sibawa teknologi pattangkeng watakkale tau mattuntu'i onrong sibawa akkedona sining pakkitaé, nasaba gambara'é mabbali-bali lao ri pakkitaé. Teknologi proyeksi laser ripaké untu' pappitanna.

The Recognition

About the A' Design Award Salaka

Vivo X80 Kampanye Iklan Saliweng Bola iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Vivo X80 Kampanye Iklan Saliweng Bola ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Vivo X80 Kampanye Iklan Saliweng Bola iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan