Shguijiu Dian Pakketan Botolo' Baijiu naébbu Liang Chen

Shguijiu Dian Pakketan Botolo' Baijiu naébbu Liang Chen iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Ulaweng ri Katégori Kompétisi Desain Kemasan.

UlawengKemasan· 2023

Shguijiu Dian Pakketan Botolo' Baijiu

ᨑᨗ Liang Chen

ᨀᨒᨗᨕᨙ: Shanghai Guijiu Group Co., Limited.

Pammènangngé A' Design Award Ulaweng ri Katégori Kemasan

45,309

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #142667

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Shguijiu Dian Pakketan Botolo' Baijiu

Shguijiu Dian iyanaritu sèddi rancangan pakketan untu' Baijiu hadiah kelas tinggi polè ri Shanghai. Bentu'na naala inspirasi polè ri Shanghai Tower, bola matanré kaminang matanré ri Cina. Botolo' kristal sibawa tutu' logang makkilo pada camming naita pada sèddi bentu', sibawa lèkko-lèkko mallèko sibawa profil dé' nasimetris. Kotta' saliweng nasala' pèrak sibawa mabbentu' silinder, sibawa permukaang mallèko dé' nateratur. Kotta' saliweng nasukkuru' 110 mm lébba'na sibawa 330 mm matanréna, na botolo'é nasukkuru' 80 mm lébba'na sibawa 300 mm matanréna. Iya duwa bagiangngé wedding ritaro sibawa ripatanré, iyanaro pakurangi rota'.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Shguijiu Dian Pakketan Botolo' Baijiu iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Shguijiu Dian Pakketan Botolo' Baijiu ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Shguijiu Dian Pakketan Botolo' Baijiu mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Ukurang & Kemasang: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Tag: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Téknologi Produksi: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Tantangeng Désain: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Panélitiang: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspirasi: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Wettu Proyék: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Alur Opérasi: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Anggota Tim: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Krédit Gambar: Creative Director: Chen Liang