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The 31st Golden Melody Awards Trailer Pidéo Promosi Upacara by Cheng-Hsuan Lin
The 31st Golden Melody Awards Trailer Pidéo Promosi Upacara by Cheng-Hsuan Lin
The 31st Golden Melody Awards Trailer Pidéo Promosi Upacara by Cheng-Hsuan Lin
The 31st Golden Melody Awards Trailer Pidéo Promosi Upacara by Cheng-Hsuan Lin
The 31st Golden Melody Awards Trailer Pidéo Promosi Upacara by Cheng-Hsuan Lin

Salaka Film · 2023

The 31st Golden Melody Awards Trailer Pidéo Promosi Upacara

by Cheng-Hsuan Lin

  • A' Design Award Salaka 2023 in Film
  • CLIENT: 27 Design Co., Ltd.
  • Estimated Number of Design Views: 59,930
  • Verification code F7643E9CBF · Verify this award
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About The 31st Golden Melody Awards Trailer Pidéo Promosi Upacara

Trailer Penghargaan Golden Melody mappuragi engka piala maccokkong, masimbolu évolusi sibawa transformasi acara musik maronrong purana ta'gauk-gaukengngi. Seuwa-seuwa generasi maliweng, penghargaan iyaé maléppé daripada tradisi sibawa marennuang paimeng, mappanngisseng kemungkinan taneng tasselé. Mappada uwaé, penghargaan iyaé mallilé ri bagéang maéga-éga ri lino, majjama oti sibawa tenaga baru ri siklus olona mabbali. Pangaruhna taneng nataningara narekko marokkong puranna, massikolé mappada riak sibawa matinggalé kesan malampé ri séddi-séddi tau nalappaié.

About the A' Design Award Salaka

The 31st Golden Melody Awards Trailer Pidéo Promosi Upacara iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. The 31st Golden Melody Awards Trailer Pidéo Promosi Upacara ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. The 31st Golden Melody Awards Trailer Pidéo Promosi Upacara iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Press Kit

Unique Properties
The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
Dimensions & Packaging
The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.
We rethink and define the different possibilities of Golden Melody Awards.
Use many different styles of media creation to interpret the possibility of each kind of music in Golden Melody Awards
Tags
Music Award, Golden Melody Awards, GMA, GMA31, GMA2020, Trailer
Production Technology
The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
A total of 29 awards, divided into 9 categories, we condense them and define the feature of each category in a scene that jumps to one scene.
Design Challenge
The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.

We rethink and define the different possibilities of Golden Melody Awards.
During the epidemic, many things have changed, and life may no longer be the same as before, but it must be like water to reshape a new look.
Research
The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
In 2020, the epidemic has not only impacted the world, but also made us stop and rethink many things, taking the concept of rebirth as the main theme of the video.
Through the melting and final turning of the trophy into diffusion and flow, two different viewing experiences are subtly induced.
Inspiration
At the beginning of the trailer, everything seems to melt down through the inverted lens, scene by scene until the source of the Golden Melody trophy, and when the last moment of the inversion is approaching, start fast-forward playback with the inversion, so that the original dissolution is reversed into diffusion and Flow, ingeniously elicits two different viewing experiences.
Project Duration
started in May 2020 and finished in August 2020 in Taiwan, and was launched in August 2020
Operation Flow
Golden Melody Awards is Taiwan’s annual grand music awards ceremony, and we made a leading video trailer for this 31st session of the ceremony.
With the 31st Golden Melody Awards, which is also a generation from 0 to 1. We have tried different changes from the past.

Scenes that switch scenes symbolize different music styles, and each type of music deserves to be affirmed.
Patents
Client:
Ministry of Culture
Taiwan Television Enterprise, Ltd.
Image Credits
Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
Recording Engineer: Zen Chien
Recording Assistant: Chris Chen
Recording Studio: 112F Recording Studio

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