Snow Zero Pakkemasang Inungeng naébbu China Resources Snow Breweries Ltd.

Snow Zero Pakkemasang Inungeng naébbu China Resources Snow Breweries Ltd. iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2023

Snow Zero Pakkemasang Inungeng

ᨑᨗ China Resources Snow Breweries Ltd.

ᨀᨒᨗᨕᨙ: China Resources Snow Breweries

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

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Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #144346

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Snow Zero Pakkemasang Inungeng

Snow Zero iyanaritu sèddi désain pakkemasang untu' uwai massoda keras iya macéddi' alkoholna sibawa macéddi' kalorina. Aseng Zero mattuju ri tengnga benni, iya riitai selaku accappureng sibawa appammulang. Lambang infinity ri pakkemasangngé mappaitangngi pikkirang atterusengngé. Angka 0 riébbui sibawa effect logam maccola' tellu dimensi untu' mappaitang rasa maringeng sibawa mappakatakko. Gamba-gamba ri botolo'é mala inspirasi polé ri gaya seni visual pelopor untu' tappa futuristik. Botolo' iya mabbentu' tetti' uwai weddingngi ripasisumpung timu sibawa timu, jaji duwa botolo' mancaji lambang infinity baru. Ripaké kaleng aluminium sibawa botolo' kaca.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Snow Zero Pakkemasang Inungeng iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Snow Zero Pakkemasang Inungeng ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Snow Zero Pakkemasang Inungeng iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Ukurang & Kemasang: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Tag: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Téknologi Produksi: aluminum can and glass bottle
Tantangeng Désain: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Panélitiang: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Inspirasi: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Wettu Proyék: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Alur Opérasi: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Anggota Tim: Dong Yan
Weixi Zhou
Yu Zhai