Happy Petty Kemasan Anrèang Olokolo by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award Tambaga in Desain Kemasan Competition Category.
TambagaKemasan· 2023
Happy Petty Kemasan Anrèang Olokolo
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award Tambaga Winner in Kemasan Category
- 13,176
- Verified Award Winner
- Verify Award Status for #144363
The Design
About Happy Petty Kemasan Anrèang Olokolo
Happy Petty iyanaritu désain kemasan untu' anrèang mèong. Séri iyaé napaké enneng karakter iléustrasi, na tungke' karakter mappasitujué lao ri jeni anrèang mèong iya maéga-égaé. Pakéang, warna, sibawa unsuru grafis mallainngi polé ri séddié karakter lao ri karakter laingngé, jaji tungke' kemasan mappunnai kepribadiang iya mallainngé. Karakter-karakteré riilhamкиri polé ri tokoh-tokoh lukisang tarompo sibawa selebriti fashion. Warna iya makkilaué ripaké untu' mattarima perhatiang sibawa untu' mabbélai polé ri kemasan anrèang olokolo iya tradisionalé. Désain iyaé mattujué untu' mappaissengngi accowériweng tauwé tomodéré' sibawa olokoloé.
The Recognition
About the A' Design Award Tambaga
Happy Petty Kemasan Anrèang Olokolo iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Happy Petty Kemasan Anrèang Olokolo ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Happy Petty Kemasan Anrèang Olokolo mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
