Zhuojiu Pakkasena Anu Rinung (Tuak) by Shenzhen Jinjia New Smart-pkg Co., Ltd

Zhuojiu Pakkasena Anu Rinung (Tuak) by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Ulaweng in Desain Kemasan Competition Category.

UlawengKemasan· 2023

Zhuojiu Pakkasena Anu Rinung (Tuak)

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia New Smartpackaging Co., Ltd

A' Design Award Ulaweng Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #144458

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuojiu Pakkasena Anu Rinung (Tuak)

Zhuojiu iyanaritu sèddi rancangan pakkasena inungeng keras Cina. Bentu'na botolo'é riala inspirasi pole ri wase, sèddi anu iya siyokoroé sibawa awatangeng. Petti saliwenna rirette' pole ri aju riappakéguna paimeng sibawa mappaita sèddi bettu, samanna nabbettu wase. Wadahna riyèbbu pole ri kaca. Dé' gaga cetakan ripaké ri petti'é iyaré'ga ri botolo'é, na asenna barangngé riyuki' sibawa areng. Tanrèna petti'é 300 milimeter, lampé'na 180 milimeter, na sakka'na 120 milimeter. Tanrèna botolo'é 180 milimeter. Petti aju'é wedding ritaro sibawa ripaké paimeng ri munri selaku pabbelo-belo.

The Recognition

About the A' Design Award Ulaweng

Zhuojiu Pakkasena Anu Rinung (Tuak) iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Zhuojiu Pakkasena Anu Rinung (Tuak) ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Zhuojiu Pakkasena Anu Rinung (Tuak) mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Dimensions & Packaging: The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
Tags: strength, ecology, hardness, wine
Production Technology: Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
Design Challenge: In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
Research: This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
Inspiration: The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
Project Duration: The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
Operation Flow: This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
Team Members: Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng