Hainan Beer Pabbungkusna Bir naébbu China Resources Snow Breweries Ltd.

Hainan Beer Pabbungkusna Bir naébbu China Resources Snow Breweries Ltd. iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2023

Hainan Beer Pabbungkusna Bir

ᨑᨗ China Resources Snow Breweries Ltd.

ᨀᨒᨗᨕᨙ: China Resources Snow Breweries

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

32,946

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #144565

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Hainan Beer Pabbungkusna Bir

Hainan Beer iyanaritu rancangan pabbungkusna bir iya mallolongeng inspirasi pole ri pemandanganna sibawa budayana Hainan. Botolo kacana mattiwi corak relief pole ri bombang tasi', lopi masompe', menara suloi, pong kaluku sibawa manu'-manu' tasi', na bentu'na iya macolli' nabantui riakkatenning sibawa sédi lima. Kaleng aluminiumna ricitaki sibawa tinta thermochromic, jaji corak stempel pos mompo maccinampe'-cinampe' narekko manurung suhuna wettunna ridinginkangi. Petti saliwenna riébbui pole ri karettasa kraft sibawa ribentu' pada-pada koper. Iyaé pabbungkusna passéddiwi bir-é sibawa pemandangang lokal-é enrengngé atuong lokal iya masennang-sennangngé.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Hainan Beer Pabbungkusna Bir iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Hainan Beer Pabbungkusna Bir ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Hainan Beer Pabbungkusna Bir iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Ukurang & Kemasang: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tag: beer, localization of design, Hainan, cultural elements, Hainan style
Téknologi Produksi: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Tantangeng Désain: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Panélitiang: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspirasi: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Wettu Proyék: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Alur Opérasi: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Anggota Tim: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao