Qinshihuang Cpa Fungsi Utama: Bungkusang Bir naébbu China Resources Snow Breweries Ltd.

Qinshihuang Cpa Fungsi Utama: Bungkusang Bir naébbu China Resources Snow Breweries Ltd. iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2023

Qinshihuang Cpa Fungsi Utama: Bungkusang Bir

ᨑᨗ China Resources Snow Breweries Ltd.

ᨀᨒᨗᨕᨙ: China Resources Snow Breweries

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

16,841

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #144566

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Qinshihuang Cpa Fungsi Utama: Bungkusang Bir

Teks Buku: Qinshihuang CPA iyanaritu desain bungkusang untuk bir craft ri kategori China Pale Ale. Bentuk botolo sibawa cappa botolo mappake unsur-unsur khas dinasti Qin, na bentukna paenge'i cangkiri jade sibawa pola'-pola' bosi polé ri massa Qin sibawa Han. Séddi bandera ri seddéna cappa botolo mattandai produk é selaku pioner gaya China Pale Ale. Séddi aksara seal script ri tengnga-tengngana, iyanaritu font marakké dinasti Qin, mabbéréyang tappa' tradisional sibawa klasik. Desain é ripogau' selaku botolo kaca 315 ml sibawa kaléng aluminium 550 ml.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Qinshihuang Cpa Fungsi Utama: Bungkusang Bir iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Qinshihuang Cpa Fungsi Utama: Bungkusang Bir ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Qinshihuang Cpa Fungsi Utama: Bungkusang Bir mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Ukurang & Kemasang: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tag: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Téknologi Produksi: aluminium can, glass bottle
Tantangeng Désain: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Panélitiang: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspirasi: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Wettu Proyék: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Alur Opérasi: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Anggota Tim: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao