Platina Kemasan · 2023
Liang Bai Kai Pakkebbu Uwae Rinung
by Tiger Pan
- A' Design Award Platina 2023 in Kemasan
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Pakkebbu Uwae Rinung
Liang Bai Kai iyanaritu botolo kaca ripatentu untu' uwae rinung pura riredde nappa ricakke'i. Iyaro asenna mattujui ri uwae pura riredde nappa macekke, iyanaritu inungeng maittana mabbiasa ri tana Cina. Iyaro botoloe de' nappake label. Naekiya, gambara' pole ri lukisang wettunna Dinasti Song iyanaritu Riverside Scene from Tsingming rilukisi paimeng nappa ripatakkenna ri kacae sibawa cara heat transfer printing. Iyaro gambara'e ribage ri seppulo duwa botolo, mancaji tanrangeng seppulo duwa tette' adae' riolo. Lapisang kacae natambaiwi kilo sibawa tekstur. Tungke' botolo mattanre 313 milimeter sibawa mallebba lingkarang 76,5 milimeter.
About the A' Design Award Platina
Liang Bai Kai Pakkebbu Uwae Rinung iyanaritu pakoro A' Design Award Platina, pakalebbi iya malebbi tongeng iya ripabbere ri desain iya tongeng-tongengngi luar biasa, magello sibawa mabbuang siri. Pakoro Platina iyanaritu karya iya magello ri pappadecengeng, pasaksi ri wates pangissengeng, sibawa napaitai profesionalisme sibawa kecerdasan iya dena na sipulung ri tau mabbuat desain. Desain iyae ripakkirangngi mancaji karya iya lebbi riissengngi iya mappakalebbi estetika seddi zaman, ritulung kemakmuran masyarakat sibawa mappalaong wates seni, sains, desain sibawa teknologi. Liang Bai Kai Pakkebbu Uwae Rinung napaitai tingkak kesempurnaan iya sipulung sibawa narekko dena ripoji napabbaiccu lino mancaji tempe makessing. Liang Bai Kai Pakkebbu Uwae Rinung iyanaritu karya pakoro A' Design Award Platina iya mappabbura keinginan, mappatettong, mappagello sibawa mappabbura sukka malompo.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
