Salaka Kemasan · 2023
Dukang Liquor Pabbungkusna Botolo Ballo
by Tiger Pan
- A' Design Award Salaka 2023 in Kemasan
- CLIENT: Luoyang Dukang Wine Group Co., Ltd
- Estimated Number of Design Views: 32,379
- Verification code CC81A52577 · Verify this award
Colors
About Dukang Liquor Pabbungkusna Botolo Ballo
Dukang Liquor iyanaritu séuwa rancangan pabbungkus untu' ballo baijiu polé ri Cina. Bentu'na botolo'é ripancaji polé ri yasé lettu' ri yawa mancaji gambara' abstrak rupanna Cao Cao, séddi to panrita musu' sibawa pallolongeng élong ri wettu riolo, iya naéwa élongna nariaseng iyaro merek-é. Tutu'na botolo'é mappaénggerangngi passapu ulunna pegawai ri wettu purana dinasti Han, na watanna botolo'é riukiri' pada-pada waju lampé, iya mébbué makkatenning masse'. Kaca ripaké sélléna keramik iya biasaé ripaké ri merek pada-padanna, jaji lapisanna lolongengngi cahaya sibawa tekstur. Petti saliwenna ribélo-béloi sibawa gambara' vektor kotana Luoyang, kota arajang riolo.
About the A' Design Award Salaka
Dukang Liquor Pabbungkusna Botolo Ballo iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Dukang Liquor Pabbungkusna Botolo Ballo ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Dukang Liquor Pabbungkusna Botolo Ballo iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
