Zhong Yuan No. 1 Paddoko' Tê by Tiger Pan

Zhong Yuan No. 1 Paddoko' Tê by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2023

Zhong Yuan No. 1 Paddoko' Tê

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

A' Design Award Salaka Winner in Kemasan Category

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Verified Award Winner
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Colors

The Design

About Zhong Yuan No. 1 Paddoko' Tê

Zhong Yuan No. 1 iyanaritu désain paddoko' untu' tê Maojian, séddi tê tradisional polé ri Cina iya ritanengngé ri dare' mattingka'-tingka'. Nasaba' rasana iyaro tê-é maringeng sibawa malemma, paddoko'na ripancaji masederhana sibawa mahalusu'. Kaleng tê-é riébbui polé ri tinplate sibawa émbos nenniya cap ulaweng, na ripasisumpungngi tappa matte sibawa varnis. Bentu' tutu'na kalengngé pappaingekki ri tau pakkala tê iya makkésongko'é. Petti saliwenna riébbui polé ri karettasa' khusus na ritutu' sibawa babbara' ribentu' iya nala inspirasi polé ri bingkéna tellongenna bola-bola riolo pallaonruma tê-é. Daung tê tongeng-tongengngé mabbelo-beloiwi iyaro babbara'é.

The Recognition

About the A' Design Award Salaka

Zhong Yuan No. 1 Paddoko' Tê iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Zhong Yuan No. 1 Paddoko' Tê ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Zhong Yuan No. 1 Paddoko' Tê iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan