Yunnan Baiyao Kemasang Odo Gigi by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Tambaga in Desain Kemasan Competition Category.
TambagaKemasan· 2023
Yunnan Baiyao Kemasang Odo Gigi
by Tiger Pan
Client: Yunnanbaiyaogroup Co., Ltd
A' Design Award Tambaga Winner in Kemasan Category
- 20,110
- Verified Award Winner
- Verify Award Status for #145832
The Design
About Yunnan Baiyao Kemasang Odo Gigi
Yunnan Baiyao iyanaritu desain kemasang untu' séri odo gigi lopi-lopi. Karakter merek-é iyanaritu ellung ana', na-inspirasi ri aseng merek-é, ri laleng-na yun bettuanna ellung. Karakter-éro tampa' sibawa ekspresi wajah-é maddupa-dupa untu' mappasenna'i umuru' maddupa-dupa. Gambara-é ri-gambara' nasibawang gaya lukisang ana'-ana' untu' mattari' pénningan indo'-indo' ri rak-é. Doso-é sinru sibawa panra'na ri rak sibawa cara horisontal enrengngé vertikal, na doso stroberi-é massibawang mancaji gambara stroberi maloppo. Kemasang-éro ri-jama' polé ri PLA, iya madekade'é ri laleng dua sampe' sappulo uleng.
The Recognition
About the A' Design Award Tambaga
Yunnan Baiyao Kemasang Odo Gigi iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Yunnan Baiyao Kemasang Odo Gigi ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Yunnan Baiyao Kemasang Odo Gigi mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Dimensions & Packaging
- Width 46mm x Depth 39mm x Height 159mm
- Tags
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Production Technology
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Design Challenge
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Research
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Inspiration
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
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