Mugo Label Soda Bosi by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2023

Mugo Label Soda Bosi

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner
Verify Award Status for #146302

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Colors

The Design

About Mugo Label Soda Bosi

Soda Mugo engka eppa' macca inum: Mocktails, Lemonades, sirup mappede', sibawa Energetics. Sappureng resep iyanasengngi ripattengnge oroi. Carana orisinil ri pabbawanna produk parellui carana naparupa ri Packaging Design nanasengngi. Solusi rimasalae iyaro pendekatan tipograpi. Riassengeng ri desain label klasik minuman alkohol tradisional namaeloga barania, aga nariungngarukkengngi orisinil sibawa barunna produke, ripakkeroi mallao konsep klasike. Struktur desain napelapisi-lapisi sibawa contrasting napojanciwi desain individu sibawa remarkable.

The Recognition

About the A' Design Award Tambaga

Mugo Label Soda Bosi iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Mugo Label Soda Bosi ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Mugo Label Soda Bosi mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging: Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags: Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology: The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge: The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research: After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration: The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration: Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow: This is a standard bottle with twisted cap
Patents: -
Team Members: Tanya Dunaeva
Image Credits: All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin