Mission Sleep Fitness Kampanye Pangngissengngé Taungngi by Jisoo Sim

Mission Sleep Fitness Kampanye Pangngissengngé Taungngi by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 A' Design Award Tambaga in Desain Periklanan, Pemasaran, dan Komunikasi Competition Category.

TambagaPeriklanan· 2023

Mission Sleep Fitness Kampanye Pangngissengngé Taungngi

by Jisoo Sim

Client: Eight Sleep

A' Design Award Tambaga Winner in Periklanan Category

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Verified Award Winner

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Colors

The Design

About Mission Sleep Fitness Kampanye Pangngissengngé Taungngi

Eight Sleep mabbéréiwi Taungngi ri Makkuléé 2022: Missi Kabugaran Kulé sibawa desainna galaktik. Iyanaritu Eight Sleep punna kampanye pangngissengngi taungngi narekko anggotana lolongéngngi isi datana kulé-kulé taungngi 2022. Anggotana mabbéré cérittana ri aplikasi, sibawa siagangiwi pilihanna mangngirimiwi avatar namalolongéiwi makkurangngi datana kabugaran sibawa kulé. Tantanganna maéga designeréngnge iyanaritu mampakajeloiwi data kulé sibawa kabugaran sibawa cara ri pagiling-giling sibawa mappakajelloiwi tangnappa mappettang sains sibawa basa namaléléi ri pajjamanna tau.

The Recognition

About the A' Design Award Tambaga

Mission Sleep Fitness Kampanye Pangngissengngé Taungngi iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Mission Sleep Fitness Kampanye Pangngissengngé Taungngi ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Mission Sleep Fitness Kampanye Pangngissengngé Taungngi mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado