Haokan City Fungsi Pokok: Kampanye Pattarupang Video naébbu Baidu Online Network Technology Beijing

Haokan City Fungsi Pokok: Kampanye Pattarupang Video naébbu Baidu Online Network Technology Beijing iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Tambaga ri Katégori Kompétisi Desain Periklanan, Pemasaran, dan Komunikasi.

TambagaPeriklanan· 2023

Haokan City Fungsi Pokok: Kampanye Pattarupang Video

ᨑᨗ Baidu Online Network Technology Beijing

ᨀᨒᨗᨕᨙ: Baidu Online Network Technology. Beijing

Pammènangngé A' Design Award Tambaga ri Katégori Periklanan

32,985

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #146901

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Haokan City Fungsi Pokok: Kampanye Pattarupang Video

Teksna Kitta: Haokan City iyanaritu kampanye pattarupang video mappakaraja mareppe kota ri online sibawa offline. Kampanye iyaé napasideppungeng budaya lokal, pariwisata, fashion, sibawa teknologi baru untuk mancaji ikon khusus untuk tungke kota. Bangunan tradisional, pakéang, sibawa detail kerajinang, tarumasi kancing buhul Cina, piping, tennungeng, sibawa sulaman, ripaitangeng lalo simulasi 3D sibawa gambaran dinamis. Séddi karakter riasengngi Dongfang Chen mappimpingngi para pancipta muda. Video ce'de sibawa acara offline manreppengngi tau untuk marékam sibawa mabbagi budaya tungke kota.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Haokan City Fungsi Pokok: Kampanye Pattarupang Video iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Haokan City Fungsi Pokok: Kampanye Pattarupang Video ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Haokan City Fungsi Pokok: Kampanye Pattarupang Video mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Tag: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Téknologi Produksi: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Tantangeng Désain: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Panélitiang: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Inspirasi: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Wettu Proyék: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Alur Opérasi: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.