Mouled Bonbon Bungkusan Musim naébbu Kamal Rizk - Bold Branding

Mouled Bonbon Bungkusan Musim naébbu Kamal Rizk - Bold Branding iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2023

Mouled Bonbon Bungkusan Musim

ᨑᨗ Kamal Rizk - Bold Branding

ᨀᨒᨗᨕᨙ: Voila Dessert shop

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

13,234

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #147557

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Mouled Bonbon Bungkusan Musim

Iyae desain bungkusan pammulai gula-gula kacang ukurang bonbon khusus naparapi mennangngé acara Mouled. Konsep desainngé nasingaraq ri bentuk bonbon ribungkus nasulaika ri kajaranna tabung. Pendesain napasedde pesta cerita rakyat tradisional Mouled mapilai elemen ikon minimal maégaé garis geometris mancaji. Iyaro naparapi Bonéka, Satria, Jarang, Mata Sétan, sibawa Mérébéng maégaé blok warna mabéla. Maégaé gaya geometris sibawa, iyaro naparapi tipografi Mouled Bonbon mabbola-bola mallebu konsep barania sibawa. Mouled Bonbon iyae pangerang modérén ri perayaan konvensional lolo.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Mouled Bonbon Bungkusan Musim iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Mouled Bonbon Bungkusan Musim ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Mouled Bonbon Bungkusan Musim mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Ukurang & Kemasang: Tube Width 100 x Diameter 100 x Height 270
Tag: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Téknologi Produksi: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Tantangeng Désain: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Panélitiang: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspirasi: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Wettu Proyék: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Alur Opérasi: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Anggota Tim: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Krédit Gambar: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022