Chaos Pogo Fungsi Utama: Maskot Mérek naébbu Xudong Zhang and Hao Tan

Chaos Pogo Fungsi Utama: Maskot Mérek naébbu Xudong Zhang and Hao Tan iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Bessi ri Katégori Kompétisi Desain Periklanan, Pemasaran, dan Komunikasi.

BessiPeriklanan· 2023

Chaos Pogo Fungsi Utama: Maskot Mérek

ᨑᨗ Xudong Zhang and Hao Tan

ᨀᨒᨗᨕᨙ: Chaos Pogo

Pammènangngé A' Design Award Bessi ri Katégori Periklanan

16,646

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #147863

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Chaos Pogo Fungsi Utama: Maskot Mérek

Naskah Buku: Wow iyanaritu maskot mérek iyya ripancajiangngi untu' Chaos Pogo, séddi mérek pub tarbuka iyya mattujuè ri tau maloloé. Maskot énnaé ripallolongengngi polé ri olokolo honey badger, iyya riasengngé simbolo' sumange', kamalolongengngé, sibawa awaraningngé. Ulu iyya polo sibawa uwaé mawero, kanuku iyya matajang, nenniya bubunna iyya khas mébbui karakter énnaé gampang riissengngi. Mata iyya masero sibawa anak mata cella' rosa mappatambai suasana rahasia. Rupa iyya barani mappaitangngi budaya sibawa karakter mérek énnaé. Simbolo'-simbolo' iyya riala polé ri maskot énnaé ripakéto ri produk-produk mérek, pakkasse'i assisumpungeng ri yelle'na pelanggang sibawa mérek énnaé.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Chaos Pogo Fungsi Utama: Maskot Mérek iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Chaos Pogo Fungsi Utama: Maskot Mérek ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Chaos Pogo Fungsi Utama: Maskot Mérek mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Tag: Pub IP, Brand Image, Mascot, WOW, Youth
Téknologi Produksi: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Tantangeng Désain: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Panélitiang: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspirasi: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Wettu Proyék: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Alur Opérasi: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Anggota Tim: Xudong Zhang and Hao Tan